Disruptive Innovation

It is really good to identify such terms to know how to integrate yourself with business world if you are a researcher and having the spirit of entrepreneurship and looking forward to deliver tangible added-value outcomes.

According to WikiPedia:

• Disruptive innovation: is simply an novel contribution that creates new market and value over already an existing market.
• Sustaining innovation: to evolve and enhance existing markets.

Source: http://en.wikipedia.org/wiki/Disruptive_innovation