I quoted this from DeliAmsterdam.com. I modified it a bit. It really can describe our situation nowadays in many aspects of life:
"Having a lot of choices can be great, but it can also be confusing and you might end up not having found that one hidden gem. An Internet search could be a solution but the amount of information is overwhelming, and no one looks forward to a night of googling what one really needs. You need something customized to you and your personality!"
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